A LOOK BACK, BEFORE WE HIT IT AGAIN . . .

There's nothing quite like October in Austin, and it’s already just around the corner. Between the Austin City Limits Music Festival taking over Zilker Park for two straight weekends and the roar of engines hitting Circuit of the Americas for the Formula 1 United States Grand Prix, our hometown turns into one giant stage — and we love being part of the show.
 

ROLL OUT THE COWBOY BOOTS 

October is easily one of the busiest tourism months on Austin's calendar. Austin City Limits music festival alone draws around 450,000 fans across its two weekends, and F1 race weekend pulls in another 400,000+ visitors to COTA. Between hotel stays, restaurant tabs, rideshares, and retail, these two events combine for nearly $1,000,000,000 in economic impact for the city each year, flowing straight into Austin’s local businesses, venues, and neighborhoods we call home.

 Here's a look back at some of our favorite events and activations from last October.

AUSTIN CITY LIMITS MUSIC FESTIVAL

FORMULA 1 UNITED STATES GRAND PRIX 

When F1 comes to town, so does the whole world, and we were thrilled to help bring the track and city to life with a few high-octane activations: 

There's something pretty special about knowing your print work is on screen for a global race-day audience. We'll never get tired of that feeling. 

LEWIS HAMILTON TAKEOVER AT THE FLOWER SHOP

One of our favorite projects from the month happened just off 7th Street, where we helped transform The Flower Shop into a full Lewis Hamilton brand takeover. This one was a true team effort, and it included: 

Projects like this are exactly why we love what we do - taking a space and completely reimagining it for a moment that fans won't forget. 

Want to talk about your next activation? Get in touch with our team - we'd love to help you make some noise!