PROGRAPHIX ANNOUNCES NEW OWNERSHIP

Introducing Shelbi Macfarlane, former VP of Sales & Marketing, as Owner & CEO

FOR IMMEDIATE RELEASE

ProGraphix Announces New Ownership

Austin, Texas - 1/7/2025 - ProGraphix, an Austin-based leading provider of large-format printing solutions, is pleased to announce a change of ownership, with Shelbi Macfarlane transitioning into the CEO role effective January 1, 2025. Shelbi, an Austin native who graduated from the University of Texas in 2014, brings to the role a lifelong connection to this city, a wealth of leadership experience, and a proven track record of success.

Shelbi joined ProGraphix in 2021 as VP, Sales and Marketing and quickly established herself as an innovative leader. Her past experience with high-growth companies, coupled with her strategic vision and commitment to the customer's experience, have been instrumental in expanding the company's service offerings and increasing operational efficiency. Under her guidance, ProGraphix has seen significant growth, solidifying its position as a trusted partner for clients across various industries, including music, art, advertising, sports, and events.

"I am incredibly excited to take on this new role as CEO at ProGraphix." said Shelbi. "Over the past few years, I have witnessed firsthand the talent and dedication of our team, and I'm committed to building upon our reputation of quality and service. Together, we will explore new opportunities for growth and innovation, ensuring that we remain at the forefront of the printing industry."

Shelbi continues to focus on partnering with key contributors to Austin’s signature music scene and evolving cultural landscape, bringing their creative concepts to life. ProGraphix, a HUB-certified, woman-owned small business, works to “Keep Austin Colorful” with vivid graphics production and installation, while maintaining a green business model. Their client base is composed of local names and international brands alike, including Moody Center, Austin FC, Bullock Texas State History Museum, Visit Austin, Kendra Scott, H-E-B, Dos XX, Coca Cola, Roku, La Croix, Mercedes, Amazon and more.

"Running an Austin local, woman-owned business for the last two decades has been quite an adventure," said previous owner, Nicki Macfarlane, who will continue to support the company in an advisory role during this transition. "Watching the company grow and move into its next version will be even more gratifying. Shelbi's passion for the industry, creative ideas, and past experience make her the perfect fit to lead ProGraphix into the future."

This transition marks an exciting new chapter for ProGraphix. The company is committed to ensuring a seamless changeover and maintaining the high standards of service that customers have come to expect.

About ProGraphix:
Local to Austin, ProGraphix has been a trusted provider of large format printing solutions since 1996. With a focus on quality, innovation, and customer service, ProGraphix offers a wide range of printing services to meet the diverse needs of its clients. Whether you're looking for banners, signage, decals, wall murals, event branding, vehicle wraps, trade show displays, you name it...ProGraphix's detail-oriented team is dedicated to delivering top-quality prints to your organization—on time and on budget.

Contact:
Cathy Valenzuela
Account Manager
ProGraphix
Phone: 512-371-1964, ext: 1030
Email: cathy@pgaustin.com